Innovation is one of the most important goals of Al-Fares Company, as it seeks to provide new and innovative products that change the lifestyle for the better, carried out in accordance with strategic plans, logistics services and a series of advanced systems with the highest international quality standards, and distributed within its fleet throughout the Kingdom, in order to provide its customers with solutions and options that support their needs and feed their daily lives, starting from the import of products, until the arrival of its products to its customers

Al-Fares Company is constantly expanding and developing in the field of trade and investment by studying new and distinguished sites for future investment projects to cover the largest spread throughout the Kingdom of Saudi Arabia.

And the embodiment of its pursuit of integration in all its services. As the company was able, through its course, to achieve advanced positions in the marketing and distribution of global food products, thanks to its commitment to international standards in the establishment of its warehouses, and thanks to an integrated team of salesmen and professionals with experience in preparing and implementing planning strategies and integrated logistics work.

In addition to developing its operational and administrative systems to enhance and raise levels of operating efficiency, which was reflected in the quality and diversity of products and raising the market share in the region, which made it maintain the growth of its production capacity that enabled it to achieve many achievements, and its commitment to developing Integrated logistics services for its products